STARLING

Versame, 2015   •   4 Weeks   •   Team: William Meadows

Our design recommendations helped Versame launch the product and attain early Series A funding.

User Research
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The Starling is a word tracking technology aimed at helping parents understand stimulus and plan for child development. After discussing with the founding team of Versame, we conducted user research with children, numerous parents, nannies and neuroscience experts. 

We got interesting insights pertaining to child health, development, school interactions, favorite objects, daily routines, parent child interactions, fears, cultural issues, technology, parenting philosophy, interactions between siblings etc.

Design Strategy
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With help of these insight we were able determine latent needs and user groups and eventually advise the Versame team on the product design, strategic fit, and branding. These suggestions helped Versame launch the product and attain early Series A funding.