AIRBUS
A³ by Airbus Group, 2016 • 4 Weeks • Team: Tom Watson, Noelle Mosley, Ryan Wolf, Doruk Gurel
How might we reimagine and prototype the future of long haul air travel?
Project Overview
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A³ by Airbus Group is a design studio paving the way for plane cabins of the future. Their concept Transpose, is a modular design that would allow different settings to be switched in and out of freighter-type planes between flights. Spas, bars and even gyms could be enjoyed on a flight.
As part of the team, from Neon Black Design, exploring the future of this kind of air travel, I helped Airbus design an innovative inflight experience, by redesigning and user testing innovative seating arrangements, passenger flow and inflight activities.
Read about project insights & findings here:
Image: Transpose by Airbus Group
Live User Testing
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An old aircraft hangar at Crissy Field by the Golden Gate Bridge served as the location for our live user testing. The fuselage structure was completed in 4 days and housed the 3 hour live test with 70 “passengers” and 4 flight attendants. Findings, insights and recommendations were then shared with the Airbus team.
Ideation & Prototype Building
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In the News
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Fastcodesign writes about:
How Airbus Is Positioning Itself To Become First In Modular Flight.
WIRED’s Aarian Marshall writes an article:
Airbus Is Serious About Planes With Swappable Spas—Seriously.
The Verge editorial team experiences the concept prototype:
Inside Airbus' Modular Plane Concept, Transpose
The Drive, a publication owned by TIME, posted a piece by Josh Condon:
Airbus Testing Customizable Airplane Cabins With Spas, Coffee Bars Instead of Seats.
Aircraft Interiors International feature the prototype as their video of the week:
'Flying' on the Transpose concept.
Adam Gavine writes for Aircraft Interiors International:
Freight Expectations.