AIRBNB
Stanford School of Business, 2015 • 4 Weeks • Team: Hannah Thieman, Manikanth Devarakonda, Peter Kann
The Goal
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We conducted a full company analysis of Airbnb’s internal strategies (i.e. HR) and external strategies (i.e. advertising, business strategy). We wanted to see if they do or do not complement each other, how those strategies might be affected by its rapid growth, and give recommendations for how the company can adapt to that growth while maintaining its values.
Click through the slides for an overview of the project.
The Strategy Around Trust
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The Problems & Solution
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